9 Season
137 Episode
RISING - Season 6 Episode 15 Food Trucking the Blues Away: Mobile Dining Innovator - Ishizawa Masayoshi
COVID-19 has hit restaurants hard. Faced with steady running costs despite low sales, some are turning to kitchen cars as a solution. Ishizawa Masayoshi runs a service uniting some 900 independent food truck operators. For a small commission, he matches them with unused patches at office buildings, switching up the selection to give local workers a constantly changing choice of exotic lunch options. As the pandemic runs on, coverage has also expanded to residential areas and medical facilities.
- Year: 2023
- Country: Japan
- Genre: Documentary
- Studio: NHK WORLD-JAPAN
- Keyword: entrepreneur, innovation, expert, industrial designer, japanese workplace, innovator
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